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Girls' Generation Signed as Face of Baby-G Advertising Campaign
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Girls' Generation Signed as Face of Baby-G Advertising Campaign

TOKYO, July 10, 2012 - Casio Computer Co., Ltd. announced today that it has signed Girls' Generation, the girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign that begins in July 2012. Girls' Generation embodies the "tough, cute, cool" concept of Baby-G, Casio's shock resistant watches for women.

Launched in 1994, Baby-G is Casio's watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, Baby-G's basic shock resistance and superior waterproof performance has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.

Girls' Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girls' Generation is the ideal match for the Baby-G brand, with the group's adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine members' fashionable lifestyles. Girls' Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.

By appearing in product catalogs and advertisements, Girls' Generation will promote the Baby-G worldview to young women, the brand's target demographic.

Girls' Generation Bio

Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up the South Korean girl pop group Girls' Generation. Since their debut as pop singers in 2007, the girls have expanded into modeling and acting, as well, and have become immensely popular throughout Asia.




少女時代出任代言Baby-G廣告活動

Casio Computer Co., Ltd. 於2012年7月10日在日本東京宣佈跟韓國人氣女子組合"少女時代"簽訂廣告代言合約,少女時代鮮明的形象正好配合Casio Baby-G 的"Tough、Cute、Cool"概念。

繼承了G-Shock耐衝擊概念,Casio Baby-G於1994年正式登埸,主要針對女性手錶市場。Baby-G手錶除了原有防衝擊、防水功能外,現已進化至配備太陽能供電及霓虹燈錶面照明,特別受年輕女性歡迎。時尚的設計、鮮明的個性、豐富的色彩令Baby-G成為女性配搭時裝的主要飾物。

"少女時代"是現時韓國炙手可熱的綜合性女子音樂組合、不單活躍於唱歌發展、亦兼及model、電視、廣告、電影工作上的演出事業。

少女時代形象正好配合Baby-G的概念,通過9個少女展現出tough、活力充沛、運動、健康、漂亮和對時尚生活追求的態度,每個成員都充滿個性。
少女時代將為品牌於南韓、中國、香港、澳門、臺灣、越南、泰國、印尼、菲律賓、馬來西亞、星加坡及澳洲出任代言人。

少女時代配上不同型號的Baby-G,將出現於產品小册子及廣告宣傳上進行一連串的推廣活動。

泰姸、Jessica、Sunny、Tiffany、孝淵、侑利、秀英、允兒及徐賢9個少女在南韓組成"少女時代"於2007年以組合歌手出道,繼而涉及其他演藝事業,席捲亞洲成為非常受歡迎的明星!

Yuri, 侑利                  BGA-153-1B Sunny                       BGA-133-4B Seohyun, 徐賢          BLX-5600-4 Yoona, 允兒              BGA-151-7B Hyoyeon, 孝淵          BLX-102-2B Tiffany                      BGA-200-4E Jessica                      BGA-160-7B1 Taeyeon, 泰妍          BGA-152-7B2 Sooyoung, 秀英        BGD-140-1B