Casio to Release New Limited Edition Models: BABY-G × Girls' Generation

December 1, 2016


Girls' Generation

TOKYO, December 1, 2016 — Casio Computer Co., Ltd. announced today the release of two new additions to the BABY-G line of women's impact resistant watches, based on the concept of Tough and Cool. BGA-230GGA and BGA-230GGB are limited edition models created in collaboration with the eight-member female K-POP group, Girls' Generation.

With creative music and attractive fashions that perfectly match the brand concept, Girls' Generation has been the face of BABY-G advertising campaign since July 2012. In addition to their activities as musicians, the group members also star in movies and TV dramas, and perform throughout Asia and around the world.

The new BABY-G models are based on the BGA-230, a Casio watch popular with women who prefer sporty and more mannish fashion and design. Pink gold, dressing the metal ring inside the bezel as well as one spot on the dial as an accent color, gives a touch of elegance to the casual look of the watches. The colors chosen for the new models reflect their positioning as limited editions inspired by Girls' Generation.

The back cover of each model shows the signature of four of the Girls' Generation members: TIFFANY, TAEYEON, SEOHYUN, and SUNNY for the black model, and YOONA, SOOYOUNG, YURI, and HYOYEON for the white model. Each watch comes with an original easel card featuring the signatures of the four group members, along with special packaging designed by noted movie director and visual designer ZONGBAIK. These exquisitely created models are very special indeed.

Number to Be Released

Profile of ZONGBAIK

Baek Jong-Yeol (aka ZONGBAIK) was born in South Korea on July 30, 1970. He launched an advertising company specializing in fashion brands in 2001, which was incorporated in 2004, and still operates today. In addition to film production including commercials and movies, he has produced a great deal of visual design work, and has been recognized by the Korea Advertising Awards and the Red Dot Design Award.
His most noteworthy film is The Beauty Inside (2015), and he is also known for developing a font that bears his name.

The Jong-yul font used for the original easel cards and packaging
Back engraving
Original easel card
Back engraving
Original easel card
Original package designed by ZONGBAIK (same for both models)


Construction Shock-resistant
Water Resistance 100 meters
World Time 31 time zones (48 cities + coordinated universal time), daylight saving on/off, home city/world time city swapping
Stopwatch 1-second stopwatch; measuring capacity: 59'59; measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer Measuring unit: 1 second; countdown range: 60 minutes; countdown start time setting range: 1 to 60 minutes (1-minute increments)
Alarm Daily alarm; hourly time signal
Other Functions Hand shift feature (Hands move out of the way to provide an unobstructed view of digital display contents); full auto-calendar (to year 2099); 12/24-hour format; LED light; button operation tone on/off
Accuracy at Normal Temperature ±30 seconds per month
Battery Life Approx. 2 years on SR726W×2
Size of Case 48.9 × 42.9 × 15.3mm
Total Weight Approx. 46g