Casio to Release New BABY-G Model with Automatic Daily Step Counter

Design Variations to Match Every Casual Fashion Scene

July 20, 2017


Tokyo, July 20, 2017 — Casio Computer Co., Ltd. announced today the release of five new additions to the BABY-G line of women's shock-resistant watches, based on the concept of Tough and Cool. Equipped with a step counter, the new STEP TRACKER BGS-100 comes in five design variations, making each one a fashion item that can be worn every day.

The new BGS-100 counts steps while still offering designs and a comfortable fit that are great for daily use. It is made for women who care about fitness, but who also enjoy looking fashionable every day.

Featuring a three-axis acceleration sensor that has never been utilized in a BABY-G before, the watch starts counting steps automatically whenever the wearer begins walking, jogging, or running. In addition, if the wearer has set a goal for number of steps per day, she can check the current progress on her goal with just the push of a button, which indicates the progress using the second hand. The step counter automatically resets itself to zero when the date changes, and then starts counting again. The watch can also be used for day-to-day health management. When no movement is detected for a certain period of time, the Step Reminder function uses the watch display and an electronic sound to encourage the wearer to get active. It also features a graph showing hourly step count for the past five hours, and step count history can be checked on the digital display.

Casio developed a case with a new structure for BABY-G that allowed the watch body to be made even thinner, while keeping the hour, minute, and second hands, thereby offering improved comfort on the wrist. The watch finish conveys a light impression using a translucent matte resin around the edge of case. Three of the five design variations use the key color of lime green, which goes well with sportswear. The watch also comes in a trendy pastel pink, and in a white that is easy to match with anything. It is a watch that women who appreciate both features and looks for healthy living will want to wear every day.

Black × Lime green
White × Lime green
Lime green
Pastel pink
With the push of a button, the second hand moves to a spot on the inner bezel
that indicates what percentage of the user's daily step goal has been completed.


Water Resistance
100 meters
Step Counter
Step Count display (0 to 999,999), Step Count History display (daily data for 8 days, weekly data for 4 weeks, and number of days step count goal was reached), Step Goal Progress display (step count goal setting range: 1,000 to 50,000, 1,000-step increments), Goal Achievement notification, Step Reminder (On/Off), Step Count Graph (hourly step count for the past 5 hours on a 6-level graph), Step Indicator, Power Saving (auto sensor sleep-mode entry after fixed period of non-activity)
1/100 second (up to 60 minutes) / 1 second (60 minutes or more); measuring capacity: 59:59'99" (for the first 60 minutes), 1:00'00 to 23:59'59 (after 60 minutes); measuring modes: elapsed time, lap times; memory capacity: up to latest 30 records (lap number and lap time)
Countdown Timer
Measuring unit: 1 second; countdown range: 100 minutes; countdown start time setting range: 1 second to 100 minutes
5 Daily alarms; hourly time signal
Other Functions
Dual time; daylight saving on/off; full auto-calendar; 12/24-hour format; hand shift feature; button operation tone on/off; double LED light (LED light for the face / LED backlight for the digital display; Super Illuminator; afterglow with selectable illumination duration: 1.5 seconds or 3 seconds)
Accuracy at Normal Temperature
±15 seconds per month
Battery Life
Approx. 2 years on CR2016
Size of Case
45.2 × 42.6 × 13.3 mm
Total Weight
Approx. 34g